Everything begins in the forest
Some stories begin in the forest. Quiet, fragrant, green. And if you listen deeply enough, you might hear them – the peaceful calm and connection. It is with this harmony that we want to create unique favorite pieces that have a soul.
Because at wijld, everything begins with a decision: wood – an ancient, living raw material. A wonder of nature that breathes, grows, and endures – when used respectfully. Just as sustainable forestry makes possible: with a view of the whole, not just the individual. The forest remains intact, its diversity preserved.
The path to the fiber – the foundation of our clothing
To create a fabric that feels like magic on the skin, it takes a journey longer and more mysterious than many realize.
We start with the fiber – and we do so thoughtfully. Because wood fiber is not just wood fiber. Each type brings its own strengths: sometimes exceptionally soft, sometimes particularly durable. We determine which fiber is best suited for which application through extensive tests, analyses by our experts, and experience from many previous developments.
From tree to yarn – high-tech meets nature
The yarn is created in the second step. But even here: not all yarn is the same. Spinning techniques like ring-spun yarn, compact yarn, or air-jet yarn each have their own unique properties.
At wijld, we use exactly the yarn that delivers the best performance depending on the product – because especially with blended fabrics, the perfect composition determines quality, comfort, and durability.
For this, we often rely on so-called “blends”: wood fibers combined with certified organic cotton. This creates flowing, pleasantly soft fabrics that are at the same time easy to care for, durable, and long-lasting.
Knitting & weaving – where fabric truly comes to life
Yarn alone does not make fabric. Only through knitting or weaving does the material come to life – and this process is more complex than you might think.
Whether fine jersey for our WoodShirts®, robust sweat fabric for hoodies, or elastic blends for leggings: each type of fabric requires different stitch densities, tensions, and finishing processes.
We develop together with partners who are willing to explore new paths with us – even if that means months of tinkering, testing, and starting over. Because often fabrics are created that have never existed exactly like this before.
Every variant is meticulously tested:
✔ Shape retention
✔ Texture
✔ Colorfastness
✔ Skin feel
Only when everything harmonizes perfectly do we move forward.
The finishing – the final touch
In the end, the fabric is refined – a crucial step that goes far beyond simple dyeing. We emphasize the natural softness, maintain breathability, minimize pilling, and support the odor-inhibiting properties.
This is where it’s decided whether a shirt is just “okay” – or becomes a true wijld favorite.
Good things take… patience
All of this takes time. Half a year? Often more. Sometimes the result comes back with the note: "Not good enough yet." Then we start again – with a bit more experience and the firm determination to make it even better.
Because our fabrics are not produced in assembly line fashion, but out of conviction. And you can feel exactly that: a little more with every wear.
