We make sustainable and super-comfortable clothing from wood. Our mission: fashion that’s good for the planet—and feels so soft and comfortable that you’ll hardly want to take it off.

wijld was founded in 2015, when Timo had an idea at the Nuremberg Toy Fair: to invest his time in something meaningful, something that would bring lasting enjoyment and be created in harmony with nature.
He began searching for materials that were both sustainable and comfortable to wear—and discovered wood fibers that are softer than cotton and significantly gentler on the environment and skin.
This idea grew into a team that now comprises more than 10 employees—and the collections now include not only WoodShirts, but also socks, hoodies, underwear, sports shirts, sweatpants, and much more.

wijld stands for conscious fashion that’s good for you and the planet.
We believe you shouldn’t have to choose between sustainability and comfort—you can have both: clothing that’s good for the environment while still feeling incredibly comfortable.
Our wood fibers come from sustainably managed forests and are processed in a closed-loop process in which water and chemicals are reused.
This creates shirts, tops, and basics that use significantly less water, chemicals, and CO₂ than conventional cotton—while being softer, smoother, and gentler on the skin.

When people put on a wijld shirt for the first time, they almost always say the same thing: “This feels much softer than regular cotton.”
And that’s no coincidence: Our wood fibers are naturally smoother and gentler on the skin than traditional cotton—they rub less against the skin and feel as soft as a second skin.
The fibers stay soft for a long time, even after many washes, and feel cool in summer but cozy in winter.
wijld is therefore the softest, most comfortable, and coziest choice for comfort—whether you’re working, exercising, or simply relaxing at home.