A Respectful Relationship with Humanity and Nature It should be the most natural thing in the world. But it isn't yet—not everywhere, not for everyone. People still face exclusion, their voices are ignored, and their realities dismissed. Natural resources are still being exploited as though tomorrow doesn’t exist. That’s why we need reminders, symbols—and above all, conviction.
Respect should not be seasonal—it should be a fundamental part of how we think and act. Not performative or temporary, but permanent and deeply rooted. We create clothing that protects nature and is produced fairly. We believe that true sustainability is not just made of wood fibers and carbon footprints—but of social connection. Of respectful interaction with the people in our supply chain—just as with those who wear our clothes.
While we strive to make every T-shirt count for the planet, some people still fight for their place in society—against prejudice, exclusion, and ignorance. Their rights aren't equally protected everywhere. They’re denied belonging, despite being part of our society like everyone else.
That’s why Pride, to us, isn’t about going colorful in June—it’s about being visible all year. Pride is more than a colorful event. It’s a political movement, a reminder that freedom, equality, and visibility are never guaranteed. Pride means questioning systems, reflecting on power dynamics, and creating real spaces where everyone can feel safe and respected. It’s an invitation to anyone who wants to make the world more just.
Diversity isn’t a trend—it’s a principle. Nature shows us: the more diverse an ecosystem, the more resilient it is. The more species, perspectives, and ways of life it holds, the healthier it becomes. Why should humanity be any different?
Our Responsibility as a Brand We believe: Diversity is not a fashionable add-on—it’s a foundation. We want our clothing to connect people. It should feel good—on the skin, in the mind, and in the heart. It should express a belief: for a life where every person is seen, heard, and respected. Where uniqueness is welcome, and color is celebrated—tangibly, in our designs, our communication, and our mindset.
Our T-shirts shouldn’t just be soft and cozy—they should carry something: Responsibility, transparency, and the will to be part of change. Because fashion can do more than look good. It can make values visible. It can show what we care about—and that we’re ready to stand up for it.
We’re not perfect. But we’re ready to take responsibility—ecologically and socially. That’s why we make sure our production meets fair working conditions, uses sustainable materials, and forms long-term partnerships with suppliers who share our values.
To us, PRIDE means standing up for each other. For a world that doesn’t exclude anyone. For a society where we care for each other. Where being different is normal. And no one has to justify their identity—neither in offices nor classrooms, not on social media or in the streets.
Let’s make the world more colorful—together. Not just in June. Not just online. But wherever we meet people.
Every single day.
