Since 2015, we have been steadfastly pursuing our vision of a sustainable and fair fashion world. Convinced that a green path is essential for the fashion industry, we are now delighted, with a little wood dust on our shoulders, to present something truly special: Our probably most sustainable T-shirts ever!
But what makes this collection so environmentally friendly and unique?
Our story begins with a fashion mishap. When we unpacked our latest shirts with great anticipation, we had to realize that the embroidered logo was faulty on many pieces. A big shock for us, because the shirts were unsellable as they were. But what were we supposed to do now?
You can’t just undo the entire T-shirt and replace the embroidered front or simply cut out the embroidery. It looked like the bin was their fate...
But that completely contradicts our vision of sustainability. A solution had to be found. After many hours of brainstorming and sketching, discussions with our production in Portugal and our designers, a wonderful idea emerged: We simply redesigned the shirts and developed stylish, high-quality patches. This way, fashion mishaps became highlights, and over a thousand shirts were given a new life.
Now each of these shirts has a very special character. Whether you love fashion or are just looking for a comfortable, stylish shirt – our collection has something for every taste. From majestic mountain panoramas to floral fantasies to playful surfer motifs. You can definitely snag a special piece here:
Because this journey probably makes it our most sustainable WoodShirt yet!30-07
