WOMEN'S HIPSTER MURIEL BLACK

With the right care, you can wear your new favorite pieces for a long time while protecting not only resources but also your clothing. And the best part? You don’t have to wash them as often as you might think!

Especially with clothing made from wood fibers, but also with wool, natural benefits come into play: Both materials have antibacterial properties and quickly release moisture back into the air. This deprives bacteria of their breeding ground, prevents odors, and keeps your clothes fresh for longer. Washing less not only means less effort but also a longer lifespan for your clothing – this also applies to all other materials in your wardrobe!

Quick note: Our garments containing wool need to be cared for differently than, for example, our WoodShirts.

For clothing made from recycled wool, the rule is: air out instead of wash! Wool largely cleans itself by neutralizing odors and absorbing and releasing moisture. If you do need to wash your wool pieces, it’s best to hand wash them at a low temperature to protect the fibers.

The right care for long-lasting wear

Even though our clothing stays fresh longer, eventually it will need to go in the washing machine. To help you enjoy your sweaters and shirts for as long as possible, we recommend these eco-friendly care tips:

• Wash at 30 degrees
  
  Gentle temperatures are more than enough to get your clothes clean. This not only protects the fibers but also saves energy.
• Use a low spin cycle
  
  Low spin speeds protect delicate fibers and reduce wear and tear.
• No fabric softener & no tumble dryer
  
  Both wood fibers and organic cotton and recycled cotton don’t need fabric softener. They are naturally soft and comfortable to wear. And since our materials release moisture quickly, your clothes will dry quickly in the air – so you can skip the dryer. Because unfortunately, dryers also shorten the lifespan of your favorite pieces.

We ship your order within Germany using DHL GoGreen service. However, we also deliver to many other countries. You can find out which ones, what the exact shipping costs are, and from which order value they are waived here.

Does an item not fit you, or do you not like the color? No problem at all, because for such cases we have our return portal. Here you can read how to send an item back to us and which conditions you need to observe.

What makes our clothing so special is, on the one hand, the unique wearing comfort and the distinctive properties of wood fibers, and on the other hand, our environmentally friendly production. But besides wood, we also use other sustainable fibers for our favorite pieces.

Here is an overview:

Wood Fibers

1. Production

With wood, we rely on a raw material that is native to our region, thus avoiding long transport routes. The wood for our eco-friendly clothing also comes exclusively from sustainable forestry. Using wood is more ecological in many ways compared to cotton:

• No additional fertilizers or large amounts of water for irrigation are needed: For example, we save 1,000 liters of water with just one WoodShirt
• 3-4 times less cultivation area is required to achieve the same fiber yield as cotton
• The CO² emissions during the production of our wood fiber can be reduced by a factor of 20
• The fiber production works in a closed material cycle, using an organic solvent that is continuously recycled.

You can read more about the advantages of our wood fiber production here.

2. Functions

Wood fibers, in our case almost exclusively lyocell, not only provide a great feel on the skin but also have many positive properties:

• Due to rapid moisture absorption, wood fibers have a temperature-regulating effect. They cool in summer and warm in winter
• Since wood fibers wick moisture better, bacterial growth is inhibited, giving wood-based clothing antibacterial properties. This means it stays fresh longer
• The smooth fiber structure of wood fibers provides a silky-soft wearing sensation, reducing friction on the skin and thus preventing itching and irritation

Organic Cotton

In our wood-based clothing, we usually use a small proportion of organic cotton to offer both women and men perfect wearing comfort. Wood fiber alone results in a fabric that is too silky and drapes very fluidly without proper shape, which usually does not suit men. By using organic cotton, we can give our wood-based clothing more stability and thus ensure optimal comfort.

It is very important to us that only cotton from controlled organic cultivation is used. This allows us to avoid the use of chemical pesticides and fertilizers. Additionally, the water consumption in the production of organic cotton is lower than that of conventional cotton.

Among others, we have processed organic cotton from Greece, India, and Tanzania. In general, we always try to choose the shortest possible transport routes, knowing that cotton does not grow in our climate zone.

Recycled Cotton

Another component of our sustainable collections is the use of recycled cotton. Instead of consuming new resources, we use fibers from old textiles and production leftovers to create high-quality fabric for our garments. However, we only use recycled cotton in a blend. But why don’t we use 100% recycled cotton? During the recycling process, cotton fibers become shorter, which can affect durability and strength. To compensate for this and still ensure high quality, we combine recycled cotton with other cotton. This way, we create a durable favorite piece that helps avoid waste and conserve resources.

Recycled Polyester

We mainly use recycled polyester in our functional and sports shirts. Recycled polyester is made from old plastic bottles and other plastic waste, which are processed into new, high-performance fibers. These closed fibers cannot absorb moisture. In the sports shirts, they ensure that moisture is quickly transported away from the body on the inside and absorbed and released again by the outer wood fiber. The result is a functional fabric that is breathable, temperature-regulating, and at the same time environmentally friendly. Using recycled materials also protects the environment, as producing recycled polyester requires significantly less energy than producing new polyester.

Recycled Wool

For some of our favorite pieces, we use recycled wool. Instead of producing new wool fibers, we rely on upcycling old wool textiles or production waste, which are carefully processed and spun into new, high-quality yarns. This process not only saves raw materials but also significantly reduces the energy and water consumption that normally occurs in the production of new wool. Recycled wool offers the same natural properties as fresh wool – it is breathable, temperature-regulating, and incredibly warm – all with a smaller ecological footprint.